Here is a nice example of a neon sign for a retail store. The store, in my opinion, is a little overpriced, but I think the sign fits well with the theme of the store - trendy, modern, tranquil, and chic.I feel like the neon sign isn't utilized too often in the fashion world, but I think South Moon under does a nice job utilizing it. Type for a store name is extremely important because it helps to create brand identity.
Although the store is overpriced, it's a nice option if you're looking for a dress a little funky and out of the ordinary!
This is one of my favorite stores! Although this location is fairly new the company has had neon signs for a long time. I like that without the neon, their sign is simple and elegant. They just had to add one aspect, neon, to look trendy.
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