For a campaign back in February, Louis unlisted the services of graffiti artists Skam and Reyes to help with some advertising. The colors in no way say "Louis Vuitton" but with a closer look, the "o's" and the dot above the "i" incorporate a signature LV design. It looks as though LV is trying to reach a new audience/market - one with an urban, fresh, youthful vibes.
I like that the "LV" logo is also done, slightly more traditionally in a completely different color scheme.
I like this, but I wonder how much it cost Louis to have someone come in to do this?? But, the colors are vibrant and wonderful. I think they are trying to appeal to another market, but at the same time, there prices need to drop to that other market also..lol.
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